Customer Loyalty Cards and Affinity Programs
Since our start in 1984, the Access mission has been to deliver the world’s best member benefits, each customized to the needs of our clients. By packaging our 250,000 discount providers into a private-label format, we’ve helped thousands of organizations build customer loyalty and boost their bottom line.
Revenue Opportunities
Private-labeling your own Access program gives rise to a variety of direct revenue opportunities.- Member acquisition. Offering an Access membership adds value to existing products and programs, making it easier to gain customers and close sales.
- Incremental sales. Whether it’s an upsell or an exit program, Access helps draw additional revenue from your member/customer base.
- Ongoing income. As members renew, your business reaps the benefit of recurring cash flow throughout the year.
Loyalty & Affinity
In addition to sales transactions and annuity income, Access is also about forging long-term relationships with those you care about most.- Brand building & recognition. Our membership materials give your organization’s brand top billing everywhere Access is accepted. As members use the program, the brand is constantly showcased to merchants, other customers and members themselves.
- Goodwill. By its money-saving nature, the Access program spreads goodwill every time a cardholder nets a bargain. As the sponsor who’s constantly front and center, you get all the credit.
- Member & employee retention. Satisfied customers mean happy returns, and Access gives them a great reason to come back.
- Customer relationship management. Get to know ‘em, then keep in touch with ‘em. That’s how you build customer relationships that last. Our turnkey marketing solutions help you capture valuable data about who your customers are and where they can be found. Then, we do all the work via print, email and web marketing to keep you in contact with them.
Access at a Glance
- Over 300 National Brands
- Over 250,000 Retail Locations
- Complete Affinity Marketing Solution
- Over 25 Years in Business
- Serving over 15 Million Members Worldwide